The site was created by Od, a player on Wild-Growth Season of Discovery. Who, for a time, ran a guild in Phase 1 and 2 and had to explain this so many times, it was just easier to throw people a link.
There's no ADS, cookies, trackers or anything going on here, so feel free to share it with others. If my hosting bill gets too high I'll probably take it down or add some advertisements, but so far so good, no need!
So feel free to drop this link whenever someone asks "what is +1?" or "how does it work"